American Express Travel Survey – Family Vacations

Find out what people think about taking Family Vacations before planning your next Winter Getaway.

  • 81% of respondents indicated that vacations are an important way to share personal interests with their children.
  • 77% of respondents stated that the ultimate vacation is when kids got to do what they wanted and they got to do what they wanted, but ultimately, they were all together.
  • 69% of respondents stated that they would not consider a vacation that focused on their own passions if there were no good alternatives for their children.
  • 63% of respondents said that while planning a vacation, their personal passions were put on hold and shared family passions determined locations and activities.
  • 57% of respondents attended a family event in the past two years.
  • 47% of respondents had taken a family vacation with kids in the past two years.

Source: 2008

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